The implementation of a parenting programme is informed by key pre-implementation considerations covered in the planning and design phases of the programme cycle.  It involves several key steps, including identifying and training the “parenting workforce”, enhancing demand generation among parents and community members, and piloting and adapting the programme based on contextual factors and findings. Importantly, the implementation phase should include monitoring and evaluation and the establishment of feedback loops to ensure ongoing programme improvements. Finally, implementation should inform the development of detailed plans for scaling-up the programme and ensuring sustainability.