Raising Levels of Awareness
Definition
Raising levels of awareness
Refers to bolstering innovative engagement through digital parenting platforms, targeted campaigns, and special events. Community engagement platforms such as UNICEF’s Parenting Hub – a ‘go-to’ location for parenting and the Internet of Good Things (IoGT) enhance the reach and availability of support to parents. Other modalities such as mobile applications (including UNICEF’s Bebbo application), radio, and TV programmes are also effective in reaching parents with relevant, targeted information and support.
Guiding questions and considerations
1.
What digital parenting platforms, community engagement platforms, and/or targeted parenting campaigns currently exist, and what mechanisms exist to effectively promote and reference these initiatives?
2.
What are the top three lessons that can be learned from existing initiatives to enhance the reach and impact of digital parenting support programmes, community engagement platforms, and/or targeted parenting campaigns?
3.
What specific strategies can be employed to ensure digital parenting platforms, community engagement platforms, and/or targeted parenting campaigns reach a diverse audience of parents, including those in low-resource settings?
4.
In what ways can feedback from parents inform the development of content for digital parenting platforms, community engagement platforms, and/or targeted parenting campaigns to ensure relevance and effectiveness?
5.
What global measures can be adapted to your local context and to respond to your specific communities’ needs?
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